Back in 1987 my first NEC mobile phone cost me £2000, a little bit less than the cost of my first PC. Now both can be obtained in Tesco's, one is free and the other from a few hundred pounds, and you get Clubcard points!

Entry level to the digital economy is minimal yet for most businesses success in this environment is still out of reach. The Internet marketeers are capitalising on the digital economy by using a combination of television and age old advertising and marketing techniques via the Internet to encourage you to buy. Failure to recognize this will result in your business life being made more difficult and competition increasing.

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Your business needs to be connected in order to connect to everyone else, otherwise who would you trade with. If you're not, eventually your competition will disappear - to another plane, one that you're not competing with.

Whilst we all recognize that technology is an intrinsic part of our lives it is plain to see that we have moved from the mechanical era to a digital era and now to a virtual era. There are many aspects of this technological environment that we now find ourselves in that are forcing us to change our personal and business habits.

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I came accross this article over the weekend and thought it was a poignant illustration as to what's happening in our business community.

With thanks to Richard Barbrook.

The Digital Economy

By Richard Barbrook

Hypermedia Research Centre
University of Westminster

The Net is now the iconic technology of our age. From California, Wired magazine has achieved global notoriety through its claims that the Net will create the sort of free market capitalism until now only found in neo-classical economics textbooks. Everyone will be able to buy and sell in cyberspace without restrictions. States will no longer be able to control electronic commerce which can cross national borders without hinderance. The Net will allow the whole world to realise the American dream of material riches. Coming from California, this neo-liberal fantasy has even acquired a mystical dimension.

By releasing the supposed laws of nature immanent in unregulated capitalism, the information technologies will allegedly lead to the birth of a new race of 'post- humans': cyborg capitalists freed of the restrictions of the flesh. Like Victorian factory-owners, hi-tech neo-liberals believe that their narrow self-interest represents the pinnacle of Darwinian evolution. The Californian ideology is the fantasy of the 'virtual class': the West Coast entrepreneurs and engineers who hope to make their fortunes out of the Net. Yet, Europeans are not immune from the influence of this Californian dreaming.

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I came across this video yesterday and thought that it was a great illustration for our younger generation to be mindful of!

Pass it on...

 

I read recently that consultants are not experiencing the same problems as many other industries as businesses feel more comfortable making decisions with the support of consultancy firms rather than making them on their own.

Well, that's why Profit From Technology is different. You'll be able to learn about technology in such a way to get a feel for our approach on what technology should be doing for your company without using a consultant! Eventually, with our support, you can become as aware as you need to be in order that you can concentrate on your speciality.

I know you're busy and that you haven't got the time to spend flicking through page after page on numerous web sites. Which is why we decided the present Profit From Technology more as a Project. A project that could be managed either by you or one of your staff and one that you could dip in and out of whenever you needed to.

It makes me smile when I think of the analogy of a consultant taking your watch to tell you the time!

Bye for now.