Back in 1987 my first NEC mobile phone cost me £2000, a little bit less than the cost of my first PC. Now both can be obtained in Tesco's, one is free and the other from a few hundred pounds, and you get Clubcard points!

Entry level to the digital economy is minimal yet for most businesses success in this environment is still out of reach. The Internet marketeers are capitalising on the digital economy by using a combination of television and age old advertising and marketing techniques via the Internet to encourage you to buy. Failure to recognize this will result in your business life being made more difficult and competition increasing.

[Click here to read the rest of this entry...]

Your business needs to be connected in order to connect to everyone else, otherwise who would you trade with. If you're not, eventually your competition will disappear - to another plane, one that you're not competing with.

Whilst we all recognize that technology is an intrinsic part of our lives it is plain to see that we have moved from the mechanical era to a digital era and now to a virtual era. There are many aspects of this technological environment that we now find ourselves in that are forcing us to change our personal and business habits.

[Click here to read the rest of this entry...]