In one of the many articles regarding Obama, this one refers to him embracing the internet and thereby enabling children to compete in the 21st century by attending 21st century schools and using 21st century technology.

With so much emphasis on the internet and the associated technologies, it stands to reason that we, as business people, must also embrace this medium to ensure that we do not lose out to our competition simply because it's perceived as too much effort. 

Technology and marketing go hand-in-hand when it comes to maintaining a sustainable business.

Mastering the power of the internet is no longer a choice we have, its a necessity if we want to stay in business.

To see the Obama article, click here