CRM Success Strories:
Running a business without customer-centric software can be an uphill struggle. CRM software is an important aspect of creating 'One System'. In a similar way to the telephone system, CRM software provides the foundations upon which all of the other systems are built.
Financially, whilst the cost is in the region of a few hundred pounds per person, the knock-on effect when a CRM system is implemented effectively, can be an exponential increase in company profits.
Some success stories from Salesforce.com
Salesforce.com are an online CRM provider. Click here to link to their demo web site.
Bennett’s Business Systems, a provider of imaging equipment, such as copiers, to other businesses, increased sales by 45%, eliminated five hours per week per sales representative spent searching for data and saved $50,000 annually in inventory costs using salesforce.com and AppExchange applications. The company cites single-screen access to all customer data, seamless integration with inventory systems and access to sales data anytime, anywhere as the source of this increase.
Time Warner Cable improved productivity by 20 percent with salesforce.com and applications from the AppExchange. Unable to track or measure its sales performance, locate critical information due to too many systems, or track costs of construction projects, Time Warner Cable used CRM to address these challenges. By ranking sales representative performance, integrating team access to project costs and account information, and customizing workflow alerts to handle “at risk” account criteria in real time, the cable provider saw a boost in productivity in addition to a higher construction-project ROI through better cost visibility.
Pharmion, a global pharmaceutical manufacturer, used Salesforce and AppExchange to slash reporting time from five weeks to just three hours – a 98 percent reduction! In addition, using on-demand CRM from salesforce.com, users on three continents share real-time data in five languages.
