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Voice Recording Case Study 2: In the first episode of 'Badger or Bust' in May 2007, Ruth Badger travelled to Brighton to visit party organisers Red Seven whom she found to be big on parties, but short on planning.

Ruth's undercover spoof customer telephone calls soon revealed some worrying flaws, as staff stuttered and struggled with their products, while a cacophony of laughter in the background made hearing their mumbles almost impossible.

The pressure was on if she was to turn around a team that had even been caught recommending the opposition.

After an initial study of the sales team's performance, Ruth raised the question of call monitoring. To her horror she was taken into the basement and in a dusty box they uncovered some old fashioned cassette telephone recording modules; Ruth expressed her shock at how archaic these devices were but insisted they were used. Within hours it became apparent that the cassette recorders didn't actually work with the phone system so Ruth told Catrina (Sales Manager) they needed a new telephone recording system and they need it NOW.

Ian and Cartina searched the internet and contacted Storacall for assistance. Wthin 2 days a 'VoiStore' Call Recording solution was installed and the solution had an immediate effect! The first call they monitored identified an additional sales opportunity which had originally been missed by the sales person.

"What an improvement it's made. Not only is it making Catrina be active, you are hearing people selling minute by minute, it's one of the most important things I've done" commented Ruth after the installation of the VoiStore system. Since the implementation of the VoiStore and the revised training methods adapted around call monitoring and agent evaluation, sales have increased by 47% in the space of one month.