In one of the many articles regarding Obama, this one refers to him embracing the internet and thereby enabling children to compete in the 21st century by attending 21st century schools and using 21st century technology.

With so much emphasis on the internet and the associated technologies, it stands to reason that we, as business people, must also embrace this medium to ensure that we do not lose out to our competition simply because it's perceived as too much effort. 

Technology and marketing go hand-in-hand when it comes to maintaining a sustainable business.

Your business needs to be connected in order to connect to everybody else, well that's pretty obvious, isn't it!

But, if you're not, you won't be able to meet your competition head on and it will disappear - to another plane, and one that you're not able to compete with!. You'll soon find that there's less competition and ultimately you'll have less customers.

The market we are working in is changing all the time; over the past 20 or so years we've moved from a mechanical era to a digital era and now we're entering the virtual era. The price point or entry-level to this virtual market is time. Time to understand the impact on your business, time to understand the technologies that are available and time to invest in your staff to ensure that they are adequately trained.

Hi,

It seems to me that so much work is necessary to make your business visible to the outside world that a great deal of help is required for start-up and established businesses alike to understand what is required to get noticed - both digitally and generally.

I read an article about a chap called Johnny Apples, yes Apples, he changed his name by deed poll to help market HIS brand, i.e. him. He's a sales and development trainer.