Back in 1987 my first NEC mobile phone cost me £2000, a little bit less than the cost of my first PC. Now both can be obtained in Tesco's, one is free and the other from a few hundred pounds, and you get Clubcard points!
Entry level to the digital economy is minimal yet for most businesses success in this environment is still out of reach. The Internet marketeers are capitalising on the digital economy by using a combination of television and age old advertising and marketing techniques via the Internet to encourage you to buy. Failure to recognize this will result in your business life being made more difficult and competition increasing.
Broadband has changed everything! It allows marketeers into your office and onto your desktop PC, whilst your market and competition will eventually disappear as they start competing with other businesses on a different plane.
Eventually you'll be left with less competition and less customers.
The ultimate cost to enter this digital market is time and knowledge. If you have the time, the knowledge can be found online. New age technology requires a new breed of consultant and you must be assured of their competence by them demonstrating their ability to trade completely in the digital economy, otherwise you're simply dealing with another salesman with a jumped up title.
It may be a bit harsh on them, but the time has come for business owners to take control of their infrastruture and not leave it up to others to "dabble" with their treasured posession - their business!
I know that there are some very good operators out there, but they do, in the most part work in the corporate arena.
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